海外仓选址的理论分析.docxVIP

跨境电商企业对各种运输方式进行利 电商平台向终端客户进行商品的低成 跨境电商企业对各种运输方式进行利 电商平台向终端客户进行商品的低成 海外仓更被众多企业喜欢，但就海外 建仓成本、市场需求等因素。如果海 【摘要】海外仓主要是跨境电商企业在国外租用的仓库或者自建的仓库, 用，向海外仓储设施进行货物的批量运输。客户可以通过电商平台进行下单, 本精准输送。虽说相比传统的邮政、国际快递和专线物流三种跨境物流模式, 仓选址的问题而言，海外仓受到很多因素的影响，包括运输时效、运输成本、 外仓选址不合理，会阻碍商家和消费端的需求信息不对称；阻碍跨境电商企业快速抢占国外市场；阻碍跨境电商的 快速发展。所以根据企业的实际情况，确定影响海外仓选址的因素的评价指标，对海外仓选址具体分析，对成本进 行最大化的控制，使得构建的仓储体系可以与自身的物流需求相契合，最大化的进行资源利用，实现自身的未来可 持续发展。 【关键词】海外仓；跨境电商；选址策略；影响因素。 An analysis of overseas warehouse location strategy ofcross-border e-commerce Abstract [ABSTRACT] Overseas warehouses, also known as overseas warehouses, are cross-border e-commerce companies built or rented warehouses abroad. Through a variety of transportation methods, the goods are first shipped to foreign warehousing facilities in batches. When foreign customers place orders through the c-commcrce platform, they will be timely , Safe, accurate and low-cost delivery to foreign end customers. Although compared with the traditional three cross-border logistics modes of postal, international express and dedicated line logistics, overseas warehouses are more favored by many companies, but in terms of the location of overseas warehouses, overseas warehouses are affected by many factors, including transportation timeliness, Factors such as transportation cost, warehouse construction cost, market demand, etc. If the location of overseas warehouses is unreasonable, it will hinder the asymmetry of demand information between merchants and consumers; hinder cross-border e-commerce companies from quickly seizing foreign markets; hinder the rapid development of cross-border e-commerce. Therefore, according to the actual situation of the company, determine the evaluation indicators of factors that affect the location of overseas warehouses, and analyze the location of overseas warehouses specifically to build a warehousing system that meets its own logistics needs at the lowest possible cost and maximize resource utilization. To achieve sustainable developmen