《广播电视节目制作》前3章课件.pptVIP

谢谢！ Thanks for your attention！ First, the emergence and development of broadcasting Radio began to appear in many countries around 1920. The first radio station in our country; The first radio station run by the people; People's broadcasting under the leadership of the Communist Party of China * Second, the development of radio programs(1) Overview of the development of foreign radio programsAt the beginning, it was a comprehensive program based on entertainment newsBlock programs and radio news programs appeared, and radio talk became a hot topicLive coverage of the Second World War (with Edward Murrow)After the war, professional television appeared, and the program content was localized. * What we see now: Economic and local news shows are on the rise, and talk shows are booming (2) Reform and development of Chinese radio programs The initial stage of reform - the number of news reports increased, audio reports appeared. Overall reform stage - plate programs and economic stations hot, the hour news rolling, some news live. Deepening the reform stage -- strengthening the driving force of service and opening up the field of live broadcasting * Ii. History of Chinese Television Development Hard time of entrepreneurship - news documentary era The setbacks of the "Cultural Revolution" A new period of socialist construction Reform and opening up period - TV program diversification Television news voice change period * First, the development status of radio programs(1) From the perspective of the audiencePay more attention to the listening needs of the mobile populationGive full play to the advantages of broadcasting to provide timely news informationEnhance localization for local audiencesFurther specialization of services to specific groups * (2) Make use of new technologiesCombine new media and give full play to the advantages of the two media (combination of broadcast and network media)Rapidly utilizing new technologies to develop ways to disseminate in