共享经济盈利模式的问题与对策—摩拜公司为例.docxVIP

PAGE PAGE 20 PAGE 1 PAGE 1 内容摘要 共享经济是指闲置资源的重置，资源的所有者通过有偿让渡其使用权而获利的一种经济模式。 共享经济依赖于新信息时代下技术的支撑，是一种高效的资源重置的新经济模式，资源所有者通过一些平台将闲置的资源或服务，有偿提供给需求者使用，需求者通过给予所有者报酬来暂时拥有该资源的使用权。这些资源通过技术与平台的有效整合，不仅使其利用率得到提高，还让市民能够更快捷地获得使用或者是服务，大大地提高了社会服务效率。与此同时，在相应市场需求下催生的共享经济企业发展出自身的经营方式，但其经营的方式完善的过程中机遇和问题共存。本文从摩拜公司为例，结合其公司内部情况与时常变化以探究其盈利模式，浅谈其中存在的问题和提出相对应的对策，如何实现共享经济的可持续发展和修复已知的的运营模式问题。 关键词：共享经济 问题 对策 Abstract Sharing economy refers to the replacement of idle resources, the owner of resources through the paid transfer of their right to use and profit from an economic model. The sharing economy relies on the support of technology under the new information age, and is a new economic model of efficient resource replacement. The resource owner provides idle resources or services to the demanders for compensation through some platforms, and the demanders temporarily own the right to use the resource by giving the owner compensation. These resources, through the effective integration of technology and platform, not only improve their utilization rate, but also enable the public to obtain the use or service more quickly, and greatly improve the efficiency of social services. At the same time, the shared economy enterprises which are born under the corresponding market demand develop their own management mode, but the opportunities and problems coexist in the process of their perfect management mode. This article takes mobike company as an example, combines its internal situation with the change from time to time to explore its profit model, discusses the existing problems and puts forward the corresponding countermeasures, how to realize the sustainable development of the shared economy and repair the known operation mode problems. Key Words：Sharing economy 目 录 TOC \o "1-2" \h \u 1 绪论 1 1.1 研究目的与意义 1 1.2 研究内容 1 1.3 研究思路 2 1.4 研究方法 2 2 共享经济平台的发展现状 3 2.1 国内发展现状 3 2.2 国外发展现状 3 3 共享单车盈利模式存在的问题分析 5 3.1 使用者行为无法规范，各方面体制亟待完善 5 3.2 基本设备不够完善，后台管理系统待优化 5 3.3 盈利