专题02【酱香拿铁】When Maotai Joins Hands with Coffee（原空）课件2024年高中英语语法填空专项突破&素养提升.pptx

When Maotai Joins Hands with Coffee当茅台牵手咖啡 Luckin Coffee has celebrated a major success in its partnership with the Chinese alcohol brand Kweichow Moutai. They  （introduce） a Moutai-infused latte across their 10,800 stores in China on September 4, 2023. This unique beverage, with alcohol content below 0.5%, exceeded RMB 100 million ($13.7 million) in daily sales. Incredibly, some Luckin Coffee stores in Beijing and Shanghai ran out this drink within hours of opening due to the large number of customers. is even more remarkable is that the sales of this Moutai-infused latte far surpassed previous limited-edition beverages  (offer) by the coffee chain. For instance, it sold 1.31 million cups of a cheese latte on its first day and 660,000 cups of a coconut cloud latte on its debut. To attract more customers, Luckin Coffee (initial) sold the Moutai-infused latte at a reduced price of RMB 19 ($2.60), in line with their strategy of offering significant discounts. Going forward, the standard price for this drink will be RMB 38 ($5.23). Kweichow Moutai, often called 'the national liquor of China,' has a deep-rooted history in Chinese culture, (date) back to the 17th century. Its prestige, as Chairman Mao's favorite beverage and a staple at Chinese state banquets, is reflected in its average retail price, ranging from RMB 900 ($127) to RMB 1,499 ($205). Some rare (version) can even fetch up to RMB 16,000 ($2,390). Produced by the state-owned Kweichow Moutai Company since 1999, it was named China's most valuable brand in 2022, valued at over RMB 1 trillion ($145.2 billion). In August 2023, Luckin Coffee reported (impress) year-on-year second-quarter sales growth of 88%, reaching RMB 6.2 billion ($855 million) in sales, along with a GAAP operating income of RMB 1.1 billion ($161 million).