stgermain tro简介目全球焦点驱动因素本地调整如果需要.pdf

PURPOSE • Local adaptations of Global focus drivers (if needed) • 2-3 other BTL/On-Premise activation ideas • Ballpark quotes on current and new activations 3 SEPTEMBER, 2021 2 WHAT IT IS • The world’s first French elderflower liqueur made using fresh, hand picked elderflowers. • Technomic’sFast 50 High- velocity Adult Beverage Brands 2013 • Double digit growth s e eption of the brand in 2007 (acquired 2013) • First time entering 3 SEPTEMBER, 2021 3 5 WANTS & NEEDS TRADE – A/B ACCOUNTS TARGET CONSUMER • Top Tier A/B accounts • 25-34 year old colleague educated females • Constantly searching for new flavors • Want a brand show off a life well lived and fun • Want to differentiate their drinks and elegant lifestyle • Want high quality • Want to show they are internationally well- versed and savvy • A need to show they know their international bar trends • Fills a void for an approachable aspirational alcoholic drink (has French luxury credentials) • Want brand that represents their passion and craftsmanship • Provides a le