指路溪骐语幼儿园商业企划案样本.doc

指路溪骐语幼儿园

商业企划案

编制人：张莉

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目录

幼儿园概述

1.幼儿园名称······················································2

2.幼儿园理念······················································2

3.幼儿园特色······················································2

4.幼儿园团队······················································2

5.幼儿园位置及场地设施············································4

二、幼儿园市场分析

1．社会背景························································4

2．本地背景························································5

3.教诲背景························································6

三、实行方案

1.办园准备事项····················································9

2.组建专业团队····················································13

3.建立管理机制····················································15

4.招生推广方略····················································16

四、效益评估

1.成本估算························································18

2.收入分析························································19

3.利益分析························································19

五、风险因素及防范办法

1.人员风险及防范办法··············································20

2.设备风险及防范办法··············································20

3.环境风险及防范办法··············································20

4.食材风险及防范办法··············································20

5.资金风险及防范办法··············································21

六、其她

1.环保····························································21

2.消防····························································21

七、结论建议

1.结论····························································22

2.建议····························································23

第一章幼儿园概述

1.幼儿园名称：骐语幼儿园

2.幼儿园理念：用爱伴成长专心助成才

3.幼儿园特色：

（1）小班教学。在当代社会教诲体制及社会环境影响下，多数幼儿园班级人数已经在超过三十个，而教诲环境却不能满足对其需求，如场地，教师资源，后勤保障等，从而影响孩子健康高兴成长以及知识有效吸取。因此骐语幼儿园变化固定幼儿教诲模式，每班人数只设定20人，而场地师资后勤等都不减少，这样孩子有更宽阔环境学习，有更多教师关怀以及更充分后勤保障。

（2）双语教学。语言学习积累离不开其成长环境，基于此，骐语幼儿园除了让孩子接受老式国学教诲以外，更会让其充分感受到外语魅力，并产生兴趣，积极学习。

（3）开放教学。孩子天性是活泼爱动，固定场合和固定模式教学会妨碍其好奇研究天性及动手能力。而骐语幼儿园理念是用爱伴成长，专心助成才