宝莱坞电影海报标题设计外文文献.doc

宝莱坞电影海报标题设计外文文献 Title Design in Bollywood Film Posters: A Semiotic Analysis Mohammad Shahid, Prasad Bokil, Udaya K. Dharmalingam Department of Design, Indian Institute of Technology Guwahati, India Abstract: Indian cinema comprises films produced across India in different languages. Bollywood, a Hindi cinema industry based in Mumbai, is the biggest entertainment industry in India. It shows a diverse and dynamic pattern of visual culture. One can experience this fluid panorama of visual culture through film posters. Over the decades, film posters have been one of the major medium for film publicity. It features images and text to create firsthand visual experience to its audience. As a key element of film poster, title design plays an important role in connoting the theme of the film. It has evolved under influence of various factors like, socio-cultural context, technology and usages. The impact of this development can be seen in terms of technique, composition, color and expressive typography. This paper aims to study and analyze the title design in Bollywood film posters using semiotics framework. Analysis is done based on its structural parameter, relationship with the theme of film, context of use and production technique. Keywords: Bollywood, Film Posters, Semiotics, Title Design 1 Introduction Indian cinema, produced across India, has cinematic culture of different states. It shows a very diverse pattern of visual culture. This could be because of its multilingual and multicultural nature. Bollywood is one of the dominating Indian film industry based in Mumbai [1]. In the history of film production in India, different mediums have been implemented for film advertisement. During early period of the cinema, the mode of publicity has been dominated by print media in the form of newspaper advertisements, handbills, lobby cards, publicity booklets, posters and hoardings. Throughout the timeline film posters have been one of the important medium for film p