国际商务沟通英文4PPT课件.ppt

Chapter 4Cultural Shock;Topics;Cultural shock is the trauma you experience when you move into a culture different from your home culture frustrations may include - lack of food - unacceptable standards of cleanliness different bathroom facilities fear for personal safety ;Culture shock includes - hearing yes for no - having to bargain - having laughter used for anger;On her first day of teaching at the local university in La Paz, Bolivia, Katherine Montague of Atlanta, Georgia, asked directions to the ladies’ room. Upon entering, she observed three males using urinals and made a hasty retreat. After her U.S. colleagues explained that all restrooms were unisex, Katherine decided to take a taxi to her hotel.;Major Symptoms of Cultural Shock;Marital stress Family tension and conflict Chauvinistic excesses Stereotyping of host nationals Hostility toward host nationals Loss of ability to work effectively Unexplainable fits of weeping Physical ailments (psychosomatic illnesses);Asia Shock has five progressive stages:;Strategies for Coping with a New Culture During Short Visits;Addition - The person adds the behavior of the host culture when in the presence of nationals but maintains the home culture behavior with others of the same culture. Synthesis - Integrates or combines elements of the two cultures, such as combining U.S. dress and that of the Philippines.;Resynthesis - The integration of ideas not found in either culture (U.S. traveler to China chooses to eat neither American nor Chinese food, but prefers Italian). ;Stages of Cultural Shock;U-Curve;W-Curve;Problems Related to Reentry Shock;Repatriation; Replace the Golden Rule (Do unto others as you would have them do unto you) with The Platinum Rule (Do unto others as they would have done unto them).;Alleviating Cultural Shock by Careful Selection of Overseas Personnel;Training Models;Cultural awareness model - emphasizes cultural insight and stresses affective goals