二零二三年 优质公开课Welcometotheunit.pptx

Unit 1 Advertising Welcome to the unit东安一中 陈章萍 BrainstormingThe topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised. BALTICA beer Dental implant insurance Air Canada marker Leading-in Do you like reading or watching advertisements? What kind of ads do you like best? And why? Where can you find advertisements? Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. What can you see in the picture? What can you read on it? What does each advertisement try to tell us? I love to fly with Oxlin Airlines. What does the advertisement try to sell, a product or service?2. What impression do the words have on you?3. Would you like to fly with Oxlin Airlines? Why or why not? Look at the second advertisement in your book and think about these questions:1. Why does this advertisement use the image of a bird’s nest?2. What problem is the poster trying to highlight? 3. Do you think this advertisement helps to make people aware of environmental problems?4. From this advertisement, what do you think Earth Day is all about? After reading the poster, do you think drugs are harmful?2. If someone takes drugs, what would happen to him/her?3. Does the advertisement teach you about the bad effects of taking drugs? What are they? 1. What kind of people do you think this advertisement is targeting? Why?2. Do you think this advertisement will successfully persuade people to buy this shampoo? Why? Table FillingTo Sell a Product or serviceTo Make People think about social problems1. Oxlin Airlines 4. Shine Shampoo 2. Earth Day 3. Anti-drugs Discussion1. Have you ever bought a product or service after reading or watching an ad? What was it? 2. Do you believe that advertisements tell the complete truth? Why or why not? 3. What is your favorite advertisement making