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STUDY ON EXPLORING CONSUMER TRAVEL ATTITUDES AND EXPECTATIONS TO DRIVE TOURISM RECOVERY – PHASE 2 1 STUDY STUDY ON EXPLORING CONSUMER TRAVEL ATTITUDES AND EXPECTATIONS TO DRIVE TOURISM RECOVERY – PHASE 2 Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery Winter 2022 A report produced for the European Travel Commission by Silverlining Research Brussels, December 2022 ETC Market Intelligence Report Copyright ? 2022 European Travel Commission EXPLORING CONSUMER TRAVEL ATTITUDES AND EXPECTATIONS TO DRIVE TOURISM RECOVERY – WINTER 2022 All rights reserved. The contents of this report may be quoted, provided the source is given accurately and clearly. Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via publicly accessible websites, this should be done via a link to ETC's corporate website ( ), referring visitors to the Research/Trends Watch section. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Executive Unit of the European Travel Commission. Data sources: This report includes data from 46 in-depth interviews conducted with international travellers and non-international travellers across seven key markets, as well as 3 in-depth interviews with industry experts. Published by the European Travel Commission Rue du Marché aux Herbes, 61, 1000 Brussels, Belgium Website: Email: info@ This report was compiled and edited by: Silverlining Research ISBN No: 978-92-95107-64-9 Cover: Top view of Neumarkt square in Dresden, Germany Image ID: 202055722 Copyright: Shutterstock / Joyfull STUDY STUDY ON EXPLORING CONSUMER TRAVEL ATTITUDES AND EXPECTATIONS TO DRIVE TOURISM RECOVERY – PHASE 2 PAGE 4 FOREWORD The COVID-19 outbreak in early 2020 brought tourism’s decade-long boom to a standstill. Worldwide tourism declined by 73% in 2020 compared to the previous year, while Europe saw