2023年考研英语二真题及答案.docx

2023年全国硕士研究生统一入学考试英语(二)试题 Section I Use of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark [A],[B],[C] or [D] on ANSWER SHEET 1.(10 points) Here's a common scenario that any number of entrepreneurs face today: you're the CEO of a small business, and though you're making a nice , you need to find a way to take it to the next level. What you need to do is to 2 growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus 3 on finding ways to grow. Let's look at a real-world . Prior to forming a growth team, the software company BitTorrent had 50 employees working in the 5 departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The 6 was that too many customers were using the basic, free version of their product. And 7 making improvements to the premium, paid version, few people were making the upgrade. Things changed, 8 when an innovative project-marketing manager (PMM) came aboard, 9 a growth team and sparked the kind of 10 perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the 11 of upgrades wasn't due to a quality issue. Most customers were simply unaware of quality issue. Most customers were simply unaware of the premium version and what it offered. Armed with this 2 , the marketing and engineering teams joined forces to raise awareness by prominently 13 he premium version to users of the free version. 14 ,upgrades skyrocketed and revenue increased by 92 percent. But in order for your growth team to succeed, it needs to have a strong leader. It ne