顺丰速运发展战略分析.doc

PAGE 顺丰速运发展战略分析 物流管理专业2013级2班 管媛媛 指导教师：周海霞 摘要：当前我国正处于网络和科技快速发展的新时代当中，人们在进行商品购买时，更多的人优先选择网上购物，随着网络购物规模的不断增加，物流快递服务也迎来了发展的黄金时期，顺丰速运自成立以来，便以货件配送快、保密性高等诸多特点在我国快递市场当中占有了一席之地。最终成为我国民营快递企业当中的龙头企业。而随着诸多快递企业和大型网络企业物流管理体系的不断成熟，顺丰速运迎来了更为严峻的挑战，如何确保企业在竞争激烈的市场当中占有一席之地，是顺丰速运公司需要解决的首要问题。 关键词:顺丰速运公司 发展战略 物流递送服务 SF EXPRESS development strategy analysis Accounting Class 2, 2013 Guan Yuanyuan Tutor: Zhou Haixia Abstract：China is in a new era of rapid development of network and technology, people in the purchase of goods, more and more people choose online shopping, with the increasing scale of online shopping, courier logistics service has also ushered in the golden period of development, with the company since its inception, with shipments fast delivery, high security occupy a space for one person in many of the characteristics of China's express delivery market. Finally, it is the leading enterprise in China's private express enterprises. With many courier companies and a large network of enterprise logistics management system continues to mature, the wind speed ushered in more severe challenges, how to ensure that enterprises occupy a space for one person in the fierce competition in the market, SF EXPRESS is the most important issue need to be solved. Key words: SF EXPRESS company Development strategy Logistics delivery service 目 录 摘要 ………………………………………………………………………………TOC \o "1-3" \h \u 4268 I Abstract …………………………………………………………………………I 前言 ……………………………………………………………………………… 31187 1 7481 一、绪论………………………………………………………………………2 993 （一）研究背景与意义………………………………………………………… 2 21772 （二）对快递行业的研究概述………………………………………………… 2 11031 （三）研究方法及内容………………………………………………………… 3 388 1.文献研究法……………………………………………………………… 3 5380 2.实地考察法………………………………………………………………… 3 29916 3.对比分析法………………………………………………………………… 3 二、顺丰速运的理论综述…………………………………………………………3 （一）顺丰速运的发展概述………………………………………………………3 632 （二）顺丰速运未来发展战略目标…………………………………………… 4 18061 1.短期战略目标……………………………………………………………… 4 21311 2.中期战略目标…………………………………………………………… 4 17804 3.长期战略目标…………………