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Broiler Nutrition in New Zealand:
Challenges and Strategies
Ravi Ravindran
Massey University
Palmerston North
New Zealand
Outline
� The Broiler Industry in New Zealand
� Current Broiler Environment
� Production standards
� Feed ingredients and strategies
� Consumer issues
� Food safety
� Antibiotic use/ resistance
� Bird welfare
Outline
� Major Nutritional Challenges
� Wheat quality
� Meat and bone meal
� Alternative protein sources
� Nutritional Strategies
� The future
dog
dog
� Animals play an important role in NZ
economy
� Local economy
� Export trade
� The aim is not only to produce more meat
and milk, but in a quality and sustainable way
� Quality of life (welfare) is of high priority
Per capita livestock population
14
14
1144
12
12
1122
10
10
1100
n
n
nn
o
o
oo 8
8
s 88
s
ss
r
r
rr
e
e
ee
p
p
pp
/
/
// 6
6
66
k
k
kk
c
c
cc
o
o
oo
t
t
tt 4
s 4
s 44
ss
e
e
ee
v
v
vv
i
i
ii
L
L
LL 2
2
22
0
0
00
NZ AUS Ireland Brazil UK USA India
NZ AUS Ireland Brazil UK USA India
NNZZ AAUUSS IIrreellaanndd BBrraazziill UUKK UUSSAA IInnddiiaa
� Animals play an important role in NZ
economy
� Local economy
� Export trade
� The aim is not only to produce more
meat and milk, but in a quality and
sustainable way
� Quality of life (welfare) is of high
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