【招聘】2021招聘营销基准报告-30页_市场营销策划2021_市场研报合集-12月份汇总.pptx

Appcast Research: 2021 Recruitment Marketing Benchmark Report Contents A Note to Our Readers03 Executive Summary 04 The Case for Increasing Your Investment in Candidate Acquisition 05 Scope & Methodology of the Report06 Year-over-Year Review08 Reaching Candidates Industries/Functions 10 Markets19 Job Ad Content22 Timing24 Appcast Research: 2021 Recruitment Marketing Benchmark Report 2 Appcast Research: 2021 Recruitment Marketing Benchmark Report 3 A Note to Our Readers Welcome to the 2021 edition of the Appcast annual Recruitment Marketing Benchmark Report. In an uncertain labor market, it is critical to understand recruitment advertising performance so that you can improve return on investment (ROI) and ensure you get the candidates you need to fill open roles. This report will help you understand how, when, and where to reach the candidates you seek and, based on geographic and market factors, how much you may need to pay to reach them. So that you may get the most actionable value from this report, before diving in, please note the following. The data in this report provides a strong framework for benchmarking your recruitment marketing performance and understanding candidate behavior. But remember, these are benchmarks. We encourage you to track and measure your data to make sure you’re achieving the best possible recruitment marketing results. At the same time, we encourage you to look at the data in this report through the lens of your hiring needs and goals: Do you need more candidate volume? Do you struggle to attract qualified candidates? Are there particular cities or states in which you are growing or expanding? Taking this approach to reviewing the data will help you prioritize and act upon the insights you find here. On every page of this report, you will find a brief overview of the data. In addition, we’ve included “Our take on the data” (where appropriate) and “What does this mean for you?” to help you digest and make sense of what the d