BUSINESS ENGLISH WRITING-精品·公开课件.pptVIP

Business English Writing Chapter 1 Introduction 1 2 3 4 Contents Fundamentals of business writing Writing as a process and a product Principles of effective business writing Intercultural Communication Objectives: The course aims at helping the students get familiar with different types of practical writing, and acquaint them with the necessary techniques and principles for writing each type. Through discussion, guided practice and graded exercises both in and outside class, the students will be able to make their practical writing normative and effective. Types of Business Writing Business Correspondence 商务信函 Business Report 商务报告 Publicity Materials 宣传材料 Visual Communication 演示 Contracts 合同 Business Writing  Business writing & Academic writing Business Writing is about communicating a message with colleagues, customers, and partners and so on. (English is the lingua franca in the business world.) Strong communication skills are vital for anyone wishing to rise in a company. Strong communication skills increase productivity, raise effectiveness and contribute to success. Written communication is about putting your thoughts into a form which can be transmitted to another person. Written business communication producers should try to avoid ambiguity Think about the readers at all times. Writing as a process Clarifying your aim Identifying your readers Generating ideas Organizing the ideas Sketching a synopsis Drafting your text Revising and editing Proofreading Stages Writing as a product This approach to writing sees text types as useful model on which to proceed. Many types of business writing are similar. re-invent the wheel (waste time) minutes of meetings 会议记录 credit request 贷款申请书 Principles of effective business writing Be clear Use the right register Use we and you Use correct titles and names This is common courtesy . 7CS-----correctness cl