strategic management sm 01战略管理绩效及其决定因素教授主题衡量竞争优势性能变化.pdfVIP

strategic management sm 01战略管理绩效及其决定因素教授主题衡量竞争优势性能变化.pdf

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The Case of Shanghai Petrochemicals • Shanghai Petrochemicals is a listed at the Stock Exchanges of both New York and . • Its 1994Annual Report shows that the made a profit of RMB 1.77 billion. • In that year Shanghai Petrochemicals bought 4.5 million ton of crude oil at the subsidized price of RMB670/ton while the crude oil price in the international market was at average RMB1100/ton. • Indirect cost savings due to the ernment subsidies amounted to RMB 1.93 billion. • The actually lost RMB 150 million in that year. 2020/11/21 3 What Happens Now ? • The case of the best performing firms in • Pet • • 2020/11/21 4 1. Firm Performance Measures • Economic performance and accounting measures • Profitability (ROS), ROA, ROE • Tobin’s Q ratio • Sales/market share • Survival 2020/11/21 5 Economic Profitability Economic Profit = (Price - Average Cost) x Sales Volume - Cost of Capital x Capital Invested 2020/11/21 6 Profitability • Returns on sales (ROS) – profitability – Profit after tax/total sales • Returns on Assets (ROA) – ROA = Profit after taxes before interest payment/total assets – ROS x Turnover ratio • Return on equity (ROE) – Profit after taxes and interest payment/total shareholders’ equity 2020/11/21 7 Why Accounting Measures Misleading? • Accounting returns are subjective to accounting ru

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