2019-2022 全球广告创意中的性别和年龄多样性.pdf

New Global Study Gender & Age Diversity in Global Ad Creative 2019 2022 Released May 4, 2023 Contents Introduction 3 Methodology 4 Executive Summary 7 Gender Detail 8 Age Detail 13 What’s Next 18 © 2023 Extreme Reach Inc. All rights reserved. 2 Introduction Marketers wield enormous power in effecting cultural norms by This is just the beginning. In addition to the core how they portray people and situations in brand stories. Since the metrics you see in this benchmark report, our dawn of advertising, who is cast to “play” consumers and who we future roadmap includes exploration of new hear speaking sets standards around beauty, gender roles, who areas such as analyzing diversity of principal To our trusted clients makes purchase decisions, and more. actors vs. extras and accurately reporting on additional characteristics, such as body type around the world: In December 2022, ER released the first-ever, large-scale diversity and the presence of people with disabilities. and accessibility benchmarks for the ad industry in North America. Reach out today to explore how That study analyzed 1 million TV and Video ads that were Marketing is the art of persuasion and