2023年全球媒体报告.pdf

03 Executive Summary Section 1 THE BUSINESS OF MEDIA AND PURPOSE 04 OF JOURNALISM: JOURNALISTS’ BIGGEST CHALLENGES AND PERCEIVED PRIORITIES Section 2 11 THE CURRENCY VALUE OF DATA REACHES NEW HEIGHTS Section 3 15 SHOW AND TELL: VISUAL AND INTERACTIVE STORYTELLING INCREASES Section 4 19 MODERN DANCE: PLATFORM PROFICIENCY AND AGILITY Section 5 PARTNERS IN PROGRESS FOR EXCELLENCE IN 23 COMMUNICATION: WHAT JOURNALISTS WANT AND NEED FROM STRATEGIC COMMUNICATORS Section 6 ENVISIONSING AND EMPOWERING 29 THE FUTURE OF COMMUNICATIONS Section 7 BUILDING PARTNERSHIPS FOR GROWTH: IT IS 32 AND ALWAYS WILL BE ABOUT THE “R” IN PR 36 Methodology Copyright © 2023 Cision Ltd. All Rights Reserved. 2 EXECUTIVE SUMMARY For the 14th annual State of the Media Report, in addition to providing data on how better to secure media coverage, we broadened our approach to help comms pros more deeply understand the state of the relationship with journalists and people behind the numbers. By sharing data on the needs and challenges report reveal new insights for those seeking to of journalists, communicators can be better evolve and reimagine their own approach to positioned to build more mutually beneficial media relations. partnerships in accurate and authentic storytelling.