北师大版（2019）高中英语选择性必修第二册 Lesson3 公开课课件.pptx

Unit 6 THE MEDIALesson 3 The Advertising Game 目录页contentsPre-readingIFast readingIIIIIIntensive readingPost-readingⅣLanguage pointsⅤVIHomework ⅠPre-reading Pre-readingHave you ever bought anything as a result of seeing, hearing or reading advertisements?What makes an advertisement attractive?the product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the design Ⅱ Fast reading Fast readingThe passage below is about advertising. Skim through the passage. What is it mainly about? a. Different types of advertisements b. The developmemt of advertisements c. Different attitudes towards advertisements Fast readingThis is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.What is the text type of this passage? What helped you identify the text type? Ⅲ Intensive reading Intensive reading: Read paragraph by paragraph. 1. What is the main idea of the first paragraph?The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.Read paragraph 1 & 2 and answer the following questions. Intensive reading: Read paragraph by paragraph. 2. What does a classic advertisement look like?A classic advertisement gives information about a product and very often it includes the name of a company, part of which might include the name of the place from which the product originated.Read paragraph 1 & 2 and answer the following questions. Para 3 Details Problems How to solve?Examples It is _____ to be just the _____ of a _________ or a ___________________.Ads need to _______ and _____ the _________ of the public.Some ads ________ pictures or the _____ of experts; others try to _______ ads that people simply_____________ at.likelynamecompanygeneral locationattractholdattentionconsist ofwordscreateenjoy lookingIntensi