《跨境电子商务双语教程》课程标准.docx

PAGE 1 《跨境电子商务双语教程》课程标准 Course standard of 《Bilingual Course of Cross-border E-commerce》 1. 前言 1. Preface 1.1 课程基本信息 1.1 Basic information of the course 本课程总课时数为56-60学时，学分4，适用于4年制本科或3年制高职跨境电商专业的中国学生，也适用于留学生全日制教学或短期培训。 This course has a total of 56-60 class hours and 4 credits. It is applicable to Chinese students majoring in cross-border e-commerce in four-year undergraduate or three-year vocational colleges, as well as full-time teaching or short-term training for foreign students. 1.2课程性质 1.2 Course nature 跨境电子商务双语教程是一门重要的理实一体化课程，主要培养与跨境电商行业相关，具有国际化视野和较高水平专业知识、职业技能和职业素质的从业人员。通过本课程的学习，学生掌握跨境电子商务的基本概念、了解我国数字经济政策，熟悉跨境B2B、 B2C等操作平台规则；能操作跨境电商基本工作流程，具备跨境店铺运营、物流、税费、客服等业务实践技能；具有耐心、细致、严谨的工作作风，良好的沟通、协调、分析和判断力，对新知识、新技能具有持久的学习兴趣和变革力。课程面向有一定英语基础的学生，可在学习国际贸易理论与实务、经济学等前导课程后，作为跨境电商专业的基础课程。学生后续可以学习跨境电商数据分析、新媒体营销、跨境电商直播、跨境电商独立站运营等岗位核心课程。 The bilingual course of cross-border e-commerce is an important course of integration of theory and practice. It mainly trains practitioners who are related to the cross-border e-commerce industry, have an international vision and a high level of professional knowledge, professional ability and professional quality. Through the study of this course, students will master the basic concepts of cross-border e-commerce, understand China's digital economic policies, and be familiar with the rules of cross-border B2B, B2C and other operating platforms; Be able to operate the basic workflow of cross-border e-commerce, and have the business practice ability of cross-border store operation, logistics, tax, customer service, and etc.; Have a patient, meticulous and rigorous work style, good communication, coordination, analysis and judgment, and have a lasting interest in learning new knowledge and new skills and the ability to change. The course is designed for students with a certain foundation of English, and can be used as a basic course for cross-border e-commerce majors after learning the international trade theory and practice, economics and other