国际商务谈判（第三版）刘白玉-第7章：国际商务谈判礼仪（第三版）.pptx

International Business Negotiation EtiquetteChapter 7 ContentsWhat is etiquette?1International business etiquette2Negotiation etiquette guidelines 3Etiquette practice4Chinese case & Chinese culture5 Platinum Rule: Treat others as they would like to be treated.Golden Rule: Treat others as you would like to be treated.Principles underpinning all etiquette What is etiquette?1 What is etiquette?a French word, étiquette , refer to the written protocols describing orders of precedence and behavior demanded of those who appeared in courtadopted by English speakers in the middle of the 18th century《春秋左传正义》云：“中国有礼仪之大，故称夏；有服章之美，谓之华。Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group. Importance of etiquetteGroup work: Talk about the importance of etiquette.Spokesperson from each group will be responsible for the presentation of your group members’ viewpoints. Importance of etiquetteetiquette to society = apparel is to the individual. Without apparel, men would go in shameful nudity which would surely lead to the corruption of morals.Without etiquette, society would be in a pitiable state and the necessary intercourse between its members would be interfered with by needless offences and troubles. International business etiquette 2 International business etiquetteGood business etiquette enables one to act professionally and exercise proper manners when engaging with others. Good business etiquette is a valuable skill-set. Business etiquette revolves around two things: ①thoughtful consideration of the interests & feelings of others; ②minimizing misunderstandings. key pillarsBehavior HonestyCharacterSensitivity Diplomacy Appearance Key PillarsBehavior Your manners and attitude will speak volumes about you. Character Your character refers to what you as an individual bring to the business table. Sensitivity