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CREATING DESIRE
CREATING DESIRE
GORDEN WAGENERCHIEF DESIGN OFFICERMERCEDES-BENZ GROUPAG
GORDEN WAGENER CHIEF DESIGN OFFICER MERCEDES-BENZ GROUP AG
The following presentation contains forward-looking statements that reflect management's
current views with respect to future events. Such statements are subject to many risks and
uncertainties. If the assumptions underlying any of these statements prove incorrect, then
actual results may be materially different from those expressed or implied by such statements.
For further details, please refer to the disclaimer at the end of the presentation.
CREATING DESIRE
CREATING DESIRE
IS KEY TO "THE MYTHOS OF MERCEDES-BENZ"
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6
AS A LUXURY CO TPYWE HAVEA DISTINOTIVE STYLE
ITIS ABOUT
BEAUTY
BUTALSOABOUTTHE
670:
RESHAPING OUR PORTFOLIO
Top-End Luxury Expand & Enhance
CoreLuxury Grow &Refine
EntyLuxury Focus & Elevate
2019 2026
Schematicilustration
Enty: Compat Core:Mid-size;To-End:Large,G,AMG,Maybah
LUXURY DIMENSIONS
PHYSICAL
DIGITAL
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Are you with me
Invers-it begin… Chmae
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Mercedes-Benz presentation template | July 2021 9
AESTHETIC
工生
岁
SURPRISE
LUXURY DIMENSIONS
PHYSICAL
DIGITAL
MANIFESTATIONS OF LUXURY
lMNAL
G-ClassMERCEDEs-EQMAYBACH
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