我国传统中小外贸企业转型对策.docxVIP

Research on the transformation of traditional small and medium-sized foreign trade enterprises in China Abstract: With China's economy getting better and better, economic globalization almost occupies all parts of the world. Foreign trade enterprises are becoming more and more powerful teams in China's economic development. Small and medium-sized foreign trade enterprises are important enterprises for the sustainable and healthy development of China's economy.The Internet has been expanding all over the world, almost every family can access the Internet, and online shopping is well known. A number of emerging teams, cross-border e-commerce, have emerged in China.The emergence of cross-border E-commerce makes traditional small and medium-sized foreign trade enterprises face great challenges.Foreign trade products emerge in endlessly, more and more unlicensed products and copycat products, which make the development of enterprises difficult.Therefore, this paper first studies and analyzes the current situation of Chinese traditional small and medium-sized foreign trade enterprises.Based on literature reference and data analysis, this paper studies the transformation mode of traditional small and medium-sized foreign trade enterprises.There is a transformation to cross-border e-commerce, the establishment of independent brands, the establishment of innovation awareness, but also to enter the domestic market, the transformation of domestic trade.At the same time, analyze the problems encountered in the transformation.Combined with the reality, effective suggestions are put forward from the perspective of the state and enterprises. Finally, the paper puts forward a good prospect for the development of traditional small and medium-sized foreign trade enterprises in China. Keyword:Foreign trade enterprises, Current situation, Transformation mode, Development strategy, Cross-border E-commerce PAGE PAGE 27 目录 TOC \o "1-3" \h \u 第一章 绪 论 1 1.1研究背景和意义 1 1.1.1研究