企业盈利能力分析-以天津市华泰铜业有限公司为例+访谈记录.docxVIP

企业盈利能力分析 ——以天津市华泰铜业有限公司为例 摘 要 伴随着我国经济的逐渐发展，越来越多的企业盈利情况备受关注。因为一个企业的盈利能力对于本企业的发展状况是十分重要的，一个企业要想发展壮大，就必须要提高自身的盈利能力。企业也只有在不断盈利的状况下，才有其存在的价值。如果一个企业不能盈利，就无法保障与企业相关者的利益，久而久之，企业势必会衰败乃至倒闭。 在分析企业盈利能力的时候，要对该企业的生产经营能力、销售产品能力、售后服务能力等方面进行深入分析，然后对影响企业盈利能力的各个因素进行探讨研究，针对研究中出现的问题与不足之处等提出针对性的建议和对策。只有找出该企业出现的问题与不足，并加以改正和改善，企业制度才能越发完善，企业盈利能力才能越发提高，与企业相关的人才能获取更多的利益等。由此可见，企业盈利能力对一个企业的重要性。 关键词：总资产报酬率 盈利能力 净利润率 Analysis of Enterprise Profitability —— Take Tianjin Huatai Copper Co., Ltd. as an example Abstract With the gradual development of China's economy, more and more enterprises'profit situation has attracted much attention. Because the profitability of an enterprise is very important for the development of the enterprise, if an enterprise wants to grow and grow, it must improve its profitability. Only under the condition of continuous profitability can enterprises have their existence value. If an enterprise can not make profits, it can not protect the interests of its stakeholders. Over time, the enterprise will inevitably decline or even fail. When analyzing the profitability of an enterprise, it is necessary to make an in-depth analysis of its production and operation ability, sales product ability and after-sales service ability. Then, the factors affecting the profitability of the enterprise are discussed and studied, and the corresponding suggestions and countermeasures are put forward in view of the problems and shortcomings in the study. Only by finding out the problems and shortcomings of the enterprise, and correcting and improving them, can the enterprise system be more perfect, the profitability of the enterprise be more improved, and the people related to the enterprise can obtain more benefits. Thus, the importance of profitability of an enterprise can be seen. Key words: return on total assets profitability net profit margin 目 录 TOC \o "1-3" \h \z \u 前 言 1 第1章 绪论 2 第1.1节 研究背景 2 第1.2节 研究综述 2 第1.3节 研究目的与意义 6 第1.4节 研究范围与方法9 第2章 企业盈利能力的理论概述 10