[参考]浅谈企业开拓海外市场的探索与经验.docVIP

PAGE   浅谈企业开拓海外市场的探索与经验 浙江外向型企业的国际市场开拓分析与研究 摘 要 改革开放30多年以来, 浙江省把发展外向型经济作为经济增长的重要组成部分，大力推动外向型企业的发展，积极利用地处沿海，具有港口条件等优势，在政策和资金方面给予很大的支持，从而使外向型企业也得到了快速发展。然而在我省外向型企业快速发展的同时，在开拓国际市场的道路上遇到了一系列的问题，如风险规避方面的问题，贸易壁垒方面的问题，出口产品品种比较单一，优势产品的技术含量普遍不高，出口产品的定位较低和高新技术产业较少等。本文通过对我省外向型企业在国际市场开拓的分析，使我省外向型企业在开拓国际市场时能制定各种应对措施和策略，来应对其他国家的政策和法规，以避免其盲目投资所导致的不必要损失，同时加快我省外向型企业的??际市场开拓步伐。 关键词：外向型企业，浙江，国际市场开拓，国际竞争力 The Analysis of International Market Expansion Strategy in Zhejiang's Export-oriented Enterprises ABSTRACT Since the reform and opening up 30 years, the development of export-oriented economy in zhejiang province as an important part of economic growth and promote the development of export-oriented enterprises and actively use in coastal port condition, has advantages in the policy and financial aspects of the great support, thereby export-oriented enterprises also get a rapid development. But in our export-oriented enterprise developing fast, develop international market in the road to a series of problems, such as risk issues, barriers to trade issues, export products compare onefold, the technology of products are generally not high, low export product positioning and high-tech less etc. Based on our export-oriented enterprises in the international market development, make our export-oriented enterprises in developing international market to develop various measures and strategies to deal with other countries policies and regulations, in order to avoid the blindness of unnecessary losses caused by the investment, and speed up the export-oriented enterprises in international market development pace. Key words：export-oriented enterprises, Zhejiang, international market expansion, international competence 目 录  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc265138700" 摘 要  PAGEREF _Toc265138700 \h I  HYPERLINK \l "_Toc265138701" ABSTRACT  PAGEREF _Toc265138701 \h II  HYPERLINK \l "_Toc265138702" 1 引 言  PAG