课件参考文稿2015 lego city activation event proposal.pdf

2015 LEGOCITY Activation Event Proposal Part I. Event ysis & Structure Part II. Event Design Part III. Event Flow & Missions Part IV. Event Implementation PART I. Event ysis & Structure Event Objectives ◆ As part of CITY Universe n,CITY activation event is aim to create deep engagement, and to build an open-end universe, to strengthen brand image, and to enhance CITY awareness as well as key products awareness. ◆ Through the event’shands-on experience and role y education, to deliver TA a full journey of CITY. ◆ Byshowing productsfunctions, to drive TA attention’son multiple modelsof CITY, henceto drive sales on full series. Products ysis 1. Realistic,familiar, relatable 2. Open-end CITY Universe 3. CITY hero, missionsolving Target Users ysis Primary Target Secondly Target Boys 5-12Y Dad/mom/giftgivers Guoguo: Age 7 Allen, dad of Age 6 boys I always teach my boy to do some DIY, that My dream is to be a , who can help could develop his brain. Want to educate him people, just like hero. I likes car or ne also, to be a useful man in the society, solve also dream to drive those, like hero in movie.