2021年虚拟销售报告【英文版】.pdf

The State of Virtual Selling The State of Virtual Selling Video has quickly become one of the most important and widely adopted channels for sales outreach. However, the results that sales professionals get from using video can vary significantly. Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants. For more detail on the survey and its participants, please refer to the Methodology section. The State of Virtual Selling 2 Contents 04 05 14 Key Findings Virtual Selling Custom-Recorded Overview Video Usage 19 25 33 How Sales Teams Custom-Recorded Action Plan Use Custom- Video Performance Recorded Video 37 Methodology The State of Virtual Selling 3 Key Findings Sales teams plan on staying remote Using custom-recorded video in the sales or hybrid for the long haul process leads to better response rates Over two-thirds of sales pros report their team Over 70% of sales pros who leverage custom- will stay remote or work in the office part-time recorded video report that it has increased their in the future. response rates. The sales use case for video has Custom-recorded video is helping to experienced widespread adoption shorten the deal cycle Nearly half of sales pros leverage custom- Ne