印度SBI家庭保险市场调研和分析报告（2022年2月英文版）.pdf

Home insurance: SBI in India 2022 Global Consumer Survey – Brand Report February 2022 Global Consumer Survey brand report Introduction Global Consumer Survey The Global Consumer Survey is an international survey that covers more than 11,500 brands across 56 different countries. It is being conducted as an interactive online survey; the target population 1 are internet users between 18 and 64 years of age . Report overview This brand report is based on data from the Global Consumer Survey and features insights on SBI in India for the following topics: ▪ Demographic profile ▪ Customer lifestyle ▪ Marketing touchpoints Reading aid Within the charts you will also be able to benchmark the results for customers of the brand, labelled ’’brand users’’ in the charts, against other ’’category users’’, in this case home insurance holders and the overall Indian onliner, labelled as ’’total’’ in the charts. 2 1: See the methodology for a detailed overview of the study design SBI in India Key findings Demographic profile Consumer lifestyle ▪ With a user share of 19%, SBI is the most used home insurance brand ▪ 52% of SBI customers state that they are well informed about their personal insurances ▪ ▪ ▪ 48% of SBI customers are between the ages of 18 and 29 ▪ Traveling is an important interest of SBI customers ▪ ▪ ▪ Compared to the average onliner, SBI customers are more likely to ▪ 38% of SBI customers are in the early majority of innovation have a high income