英国Aviva家庭保险市场调研和分析报告（2022年2月英文版）.pdf

Home insurance: Aviva in the United Kingdom 2022 Global Consumer Survey – Brand Report February 2022 Global Consumer Survey brand report Introduction Global Consumer Survey The Global Consumer Survey is an international survey that covers more than 11,500 brands across 56 different countries. It is being conducted as an interactive online survey; the target population 1 are internet users between 18 and 64 years of age . Report overview This brand report is based on data from the Global Consumer Survey and features insights on Aviva in the UK for the following topics: ▪ Demographic profile ▪ Customer lifestyle ▪ Marketing touchpoints Reading aid Within the charts you will also be able to benchmark the results for customers of the brand, labelled ’’brand users’’ in the charts, against other ’’category users’’, in this case home insurance holders and the overall British onliner, labelled as ’’total’’ in the charts. 2 1: See the methodology for a detailed overview of the study design Aviva in the United Kingdom Key findings Demographic profile Consumer lifestyle ▪ With a user share of 11%, Aviva is the most used home insurance ▪ 44% of Aviva customers state that they are well informed about their brand personal insurances ▪ ▪ ▪ Aviva has a high share of 50 - 64 year old customers compared to ▪ Gardening is an important interest of Aviva customers onliners ▪ ▪ ▪ Compared to the average onliner, Aviva customers are less likely to ▪ 36% of Aviva customers are in the early majo