印度安联Bajaj Allianz家庭保险市场调研和分析报告（2022年2月英文版）.pdf

Home insurance: Bajaj Allianz in India 2022 Global Consumer Survey – Brand Report February 2022 Global Consumer Survey brand report Introduction Global Consumer Survey The Global Consumer Survey is an international survey that covers more than 11,500 brands across 56 different countries. It is being conducted as an interactive online survey; the target population 1 are internet users between 18 and 64 years of age . Report overview This brand report is based on data from the Global Consumer Survey and features insights on Bajaj Allianz in India for the following topics: ▪ Demographic profile ▪ Customer lifestyle ▪ Marketing touchpoints Reading aid Within the charts you will also be able to benchmark the results for customers of the brand, labelled ’’brand users’’ in the charts, against other ’’category users’’, in this case home insurance holders and the overall Indian onliner, labelled as ’’total’’ in the charts. 2 1: See the methodology for a detailed overview of the study design Bajaj Allianz in India Key findings Demographic profile Consumer lifestyle ▪ With a user share of 18%, Bajaj Allianz is the second most used home ▪ 36% of Bajaj Allianz customers state that they are worried that they insurance brand don’t have the right insurances ▪ ▪ ▪ Bajaj Allianz has a high share of 30 - 39 year old customers ▪ Photography is an important interest of Bajaj Allianz customers compared to onliners ▪ ▪ ▪ Consumers with a high income make up 55% of Bajaj Allianz ▪ 39% of Bajaj Allia