关于互联网网络舆论公众意见领袖有关的外文文献翻译成品：大学生网络舆情羊群效应的作用机理及影响因素（中英文双语对照）.docx

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！ 文献出处:Hu Xia, ZhangYan and An Bowen Anthropologist, 23(1,2): 226-230 (2019) (如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做) 英文2872单词，18607字符(字符就是印刷符)，中文4295汉字。（如果字数多了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。） The Mechanism and Influencing Factors of Herding Effect of College Students’ Network Public Opinion KEYWORDS Behavior. Internet Public Opinion. Network. Survey. University Students. WeChat ABSTRACT：This study investigated the mechanism and influencing factors of herding effect in network public opinion of college students. Experiments by controlling sources of ideas and the strength of concern explore how college students process information of public opinion on the network. To explore factors that influence college students generating herding effect in the public opinion on the network, questionnaires and data test were used. The result shows that herding effect is the result of consensus heuristic and competence heuristic. On the other hand, various sources of information, which are from either the majority or experts, have equal impact on college students’ herding effect in network public opinion. Besides, college students’ knowledge structure is not significant to generate herding effect. On the contrary, gender, geography and original opinions have a significant impact on the generation of herding. INTRODUCTION In this paper, herding behavior is the focus. Herding behavior, which is derived from the movement and foraging of sheep under the leadership, is also widespread in human social life. Herding effect was first found in securities investment activities, which was thought that the uncertainty of the information was the main cause of external factors in the herd behavior in securities investment. In addition, the psychological mechanism of herd effect has been found: faced with uncertain investment environment, the investor process information and show herd effect through two ways. The first way is conse