医用直线加速器行业的原厂售后服务竞争力问题-研究——以企业V为例.pdf

Abstract Since the health system reform of China from the year of 2000, the market demand for medical equipment and instruments in the country has been increasingly expanded, and the investment by the central and local government to the medical and health institutions at all levels increases year by year. Under the great market for both demand and supply, the medical linier accelerator (MLA), as the most important and essential clinical diagnosis and treatment equipment for cancers, has been also experienced a golden development stage. With the fast development of the MLA market, the competition between major MLA manufacturers becomes increasingly intense. Either Chinese or international medical equipment manufacturers all view China as their market focus. However, because of technology advances, technical personnel mobility and increasing common usage of MLA, the products from different MLA manufactures tend to be more and more similar in terms of function, quality and costs. Therefore, the after-sale service becomes a major approach of major manufacturers for realizing products differentiation, improving products competitiveness, and enhancing their brand value and impacts. Furthermore, the after- sale service also becomes an important breakthrough point for those major manufacturers to race to control favorable position in the increasingly intense market competition. The paper focuses its research on the after-sale service of the MLA industr