《闫妍的宝石》-毕业论文.doc

辽宁地质工程职业学院 毕业（ 论 文 ）设计 资源系 宝玉石技术鉴定与加工 专业 11 级 2 班 设计题目：论如何成为一名优秀的珠宝销售人员 指导教师： 范 泽 姓 名： 闫 妍 联系方式： 摘 要 近几年，中国奢侈品行业一直以20%以上的速度上升，经济危机发生的2008年和2009年也一直如此。未来3年，中国有望成为世界第一大奢侈品消费国，中国消费者对于奢侈品的影响是革命性的，他们将为全球奢侈品消费市场创造更多、更大的利益空间，带来全新的市场格局。21世纪，在全球经济发展的大环境下，中国经济保持稳健增长，中国富人财富增长速度也有所加快，同时，在珠宝方面，欧美市场已经趋于饱和，所以为高级珠宝定制在中国的起步创造了条。目前，国外的珠宝商已不再满足于普通的量产珠宝市场了，他们开始寻找新的切入点，于是，动辄上百万甚至上千万的高级业务人员，这几年在中国悄然兴起。随着中国本土珠宝品牌的迅速崛起，也意识到这个可以与国外品牌同场较量的机会，因此高端珠宝定制的研究和开发成为诸多珠宝厂商所关注的新焦点。但对于一个优秀的珠宝企业来说，拥有一批优秀的珠宝销售人员是企业发展的关键。销售人员的能力可以决定企业的发展，所以说，只有好的销售人员才能使企业走向成功。那么，怎么做才能成为一名优秀的珠宝销售人员呢？ 本论文通过了解珠宝的发展史，珠宝的产地及佩戴，珠宝的发展趋势，来促进消费者的购买欲望。同时也利用举行各种特设新颖的活动来使企业得到发展。 关键词: 珠宝销售; 珠宝市场;珠宝文化;珠宝发展趋势 PAGE 4 PAGE 5 Abstract In recent years, China's luxury industry has been to the more than 20% of the speeds up, and the economic crisis of 2008 and 2009 would have been so the next three years, China is expected to become the world largest luxury consumer, Chinese consumers for luxuries influence is revolutionary, they will create more global luxury consumption market more interest space, bring brand-new market pattern in the 21 st century, in global economic development of the environment, China's steady economic growth, China's wealth growth rate is somewhat faster, at the same time, in jewelry, the European and American market has tended saturated, so for senior jewelry custom in China started the article created at present, foreign jeweler already no longer content to ordinary volume production of the jewelry market, they started to look for a new starting point, then, frequently So, get millions of even thousands of millions, of senior business personnel, over the past few years China has emerged in China local jewelry with the rapid rise of the brand, also realized that this can realistically compete with foreign brand of opportunity, so high-end jewelry custom research and development of many jewelry manufacturer become a ne