化妆品企业营销策略研究外文文献翻译.doc

外文文献翻译 原文及译文文献出处: Kate Roy. The research of marketing strategy for cosmetics enterprise [J]. Total Quality Management & Business Excellence, 2017, 1(7):11-21.原文The research of marketing strategy for cosmetics enterpriseKate RoyAbstractCosmetics industry at present is still in the stage of development, in the future there will be a very big development space, would grow up to be immeasurable industrial chain. In recent years, the cosmetics industry's total sales growth faster than the total consumption growth rate is as high as 10%, this indicates that the development of the cosmetics industry has increasingly strong momentum. With the south Korean cosmetics technology, culture, quality, price advantage, but its not channels widely, brand influence is small, the understanding of the consumer psychology is not comprehensive, still faces barriers to trade and other brand competition, as people consumption level unceasing enhancement, the Korean wave chain reaction to the south Korean cosmetics companies in foreign countries has brought new opportunities of development, south Korean companies by market segment, attaches great importance to the brand construction, strengthening propaganda, perfect sales service system, develop new products to further expand the international market.Key words: Cosmetics, Marketing, Strategy1 Related theory1.1 Classical international trade theoryBorn in the middle of the 18th century classical international trade theory, it is developed by criticizing the mercantilism and from the Angle of labor productivity, to explain the causes of international trade, structure and profit distribution. The main founder of economics Adam Smith thinks that every country in the international division of labor should be the company, focus on their own advantage products, as for the disadvantages of the product, can exchange between different countries, so it can maximize the resource utilization of each country, greatly promote division of labor and exchang