英语专业毕业论文 论商标翻译.doc

A Brief Study on Translation of Brand Names 邸 朋 飞 论文方向：翻译学 指导教师： Submitted to English Department Of Foreign Languages School of Shandong University In Partial Fulfillment of the Requirement For the Degree of Bachelor of Arts 通讯地址：济南市高新区大正示范区英才路2号 山东英才学院 邮编：250104 电话号码Sep,2011 Contents TOC \o "1-4" \h \z \u HYPERLINK \l "_Toc290241849" Abstract PAGEREF _Toc290241849 \h 1 摘要2 HYPERLINK \l "_Toc290241851" Introduction 3 HYPERLINK \l "_Toc290241852" ChapterⅠ. Common Methods of The Translation of Brand Names 4 1.1 Literal translation4 1.2 Free translation5 1.3 Transliteration6 Chapter HYPERLINK \l "_Toc290241856" Ⅱ. Factors that Influence the Translation 6 HYPERLINK \l "_Toc290241858" 2.1 Cultural factors . 6 HYPERLINK \l "_Toc290241859" 2.2 Customs and habits factors7 HYPERLINK \l "_Toc290241860" 2.3?Other factors . PAGEREF _Toc290241860 \h 7 Chapter HYPERLINK \l "_Toc290241861" Ⅲ?. How to Build an Internationalized Brand Name8 HYPERLINK \l "_Toc290241862" 3.1?Translate Directly PAGEREF _Toc290241862 \h 8 HYPERLINK \l "_Toc290241863" 3.2 Renaming the products 9 HYPERLINK \l "_Toc290241863" 3.3 Coining brand names10 Conclusion PAGEREF _Toc290241864 \h 11 HYPERLINK \l "_Toc290241864" Bibliography12 Abstract Brand name is one of the effective ways to help companies to spread their identities and better sell their commodities. With the globalization of economy, the international trade has become into a very critical power for promoting the economy development of the whole world. The translation of brand names becoming more and more important. But, the problem is, in the process of translation, to get a good translated brand name is very hard. On one hand, the method of translation is a pretty complex subject in itself. On the other hand, there are some factors that have a direct influence on the results of the translation. Furthermore, along with the acceleration of the economic globaliza