策划改变人生营销推动世界（Plan, change life, marketing, promote the world）.doc

策划改变人生营销推动世界（Plan, change life, marketing, promote the world） A few days ago, with a movie star tea, the star asked me such a question, "what is planning, what is marketing?" I don't understand your trade terminology. First of all, you must answer me in the language I can understand. " This is a very sharp question, in the end what is planning, and what is marketing? Can we use the vernacular to let the people know, what do we marketing planners do? What is the meaning of our existence for society? Planning first appeared in the "book of the later Han Kuiqi biography" in "is the final design to fame Shen," complex sentence. The "painting" and "draw" connected "mutual generation," planning "planning", is scheduled to. The main policy consciousness refers to the strategy, such as decision-making, proposals and plan, at a loss what to do. Refers to the design, work plan, planning, planning, refers to "delimit", meaning "disposal", "arrangement". Japan is planning a house and in the field that is planning to obtain a better effect through the practice of wisdom, it is a kind of wisdom to create behavior; Harvard Business Management believes that planning is a process of "in essence is a kind of rational behavior" by mental; more people say is a process of planning preparation the next action decision, is a kind of idea or rational thinking process. There are many opinions about marketing, many theories and many schools. A relatively written explanation is a social and managerial process in which individuals and groups create products and values and exchange with others in order to obtain what they need and want. But I can't answer the star friend. I must tell a friend who doesn't know any marketing terms in the most straightforward language. Let her know what planning and marketing is. Of course, I can simply answer, planning is to come up with ideas, think of ways to help people advise, marketing is selling things with wisdom. But I have always thought that know star p