实现交通和流动性的重大转变（英.pdf

ENABLING A MONUMENTAL SHIFT in Transport and Mobility with Customer Engine for Salesforce Auto CloudTM The past several years have brought about a period of deep and rapid change within the automotive industry. Once focused on delivering a singular product via one-time purchase, original equipment manufacturers (OEMs) are now at the center of a complex, connected and constantly evolving ecosystem. In this new network, OEMs serve as the orchestrators, carefully coordinating all members of the value chain and ensuring each party has the data and insights needed to enable efficient operations and create effective and engaging experiences. 2 Salesforce Auto Cloud 3 What’s driving disruption in the auto industry Disruption across the value chain is driving a monumental shift in transport and mobility, impacting how automotive players structure, run and grow their business – and the experience they deliver to customers. CUSTOMER DISRUPTIONS Digital first purchasing experience, and alternative ownership models Extended customer journey Extended and diversified drivers’ journeys PRODUCT DISRUPTIONS Electrification and the race to sustainability A new level of personalization and adaptation Maximum ease of use ECOSYSTEM DISRUPTIONS From selling vehicles to providing mobility services