电子商务概论教学课件电子教案全套课件六.pptx

Chapter 1  Introduction to electronic commerce;1.1 The basic elements of electronic commerce;An example:;1.2 Differences between electronic  commerce and traditional commerce;;2.Electronic commerce;;2) Definition of electronic commerce;3) Business processes in commerce;4) Advantages of electronic commerce;;For the buyer:;5) Disadvantages of electronic commerce;;3. International Electronic Commerce;1.3 Economic forces and electronic commerce;3. The role of electronic commerce;4. Network economic structure;5. Network effects;1.4 Value chains in electronic commerce;;2.Industry value chain;;;1.5 SWOT analysis : evaluating business unit opportunities;;;;;;Example: DELL computer;;;;3. The role of electronic commerce;;;;;;; Chapter 2 technology infrastructure:  the Internet and the World Wide Web;;2.2 packet-switched networks Routing packets;2.3 Internet protocols;2.4 Markup languages and the web;2.5 Intranets and extranets;2.6 Internet connection options;2.7 Internet2 and the semantic web;;Chapter 3 Selling on the Web: revenue  models and building a web presence;2. Various models;3. Web catalog revenue models;;;;;;;;Revenue models in transition;Chapter 4 Marketing on the Web ;;4.2 communicating with different market  segments;2. market segmentation on the Web;;;3.Market Segmentation on the web pages directed to different market segments;4.offering customers a choice on the web;4.3 Beyond market segmentation: customer behavior and relationship intensity ;2. usage-based market segmentation : the site  usage behavior patterns of visitors;;;4.3.2. Customer relationship intensity and life-  cycle segmentation;;;4.3.3 Acquisition, Conversion, and Retention  of customers;Chapter 5: B2B strategies: from EDI to  Electronic commerce ;5.1.2 Direct vs. indirect materials purchasing;5.1.3 Logistics Activities;5.1.4 Support activities;;5.2 Electronic Data interc