市场营销英文题.docx

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Chapter 01 - The Scope and Challenge of International Chapter 01 - The Scope and Challenge of International Marketing 1- 1- PAGE 10 Chapter 01 The Scope and Challenge of International Marketing True / False Questions Global commerce thrives during peacetime. TRUE (p. 4) To date, the lesson for international commerce in the 21st century is "expect the unexpected." TRUE Difficulty: Easy Type: Knowledge (p. 5) Today, every American business is international. TRUE Difficulty: Moderate Type: Comprehension (p. 5) One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union. TRUE (p. 5) One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America. FALSE Difficulty: Moderate Type: Comprehension (p. 5) A trend that will impact international business in the future is a mandate to properly manage the resources and global environment. TRUE Difficulty: Moderate Type: Comprehension (p. 5) Today, most business activities are local or regional in scope. FALSE Difficulty: Moderate Type: Knowledge (p. 6, Crossing Borders 1.1) What do French farmers, Chinese fishermen, and Russian hackers have in common--they can all receive subsidy payments from the U.S. government. FALSE (p. 6) Foreign-made products remain a small portion of all consumer products sold in the United States. FALSE (p. 8) U.S. companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors. FALSE Difficulty: Easy Type: Knowledge (p. 9, Exhibit 1.2) The leading U.S. multinational with foreign revenues of $345 billion plus annually is Wal-Mart. TRUE Difficulty: Hard Type: Knowledge (p. 9) International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to c

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