大学生旅游消费行为特征分析及对策(终稿).docVIP

. .. 摘要 大学生群体是带动我国旅游业发展的重要力量，对于旅游业的发展有着重要的促进作用。论文以大学生旅游消费行为特征分析及对策为主要研究内容，首先介绍了旅游、旅游行为以及消费行为等概念，在文献分析的基础上总结出我国大学生旅游消费行为的特征。然后，通过问卷调查的方式，以海南省大学生为调查对象来分析影响大学生旅游消费行为特征的因素，得出了影响大学生旅游的一些因素主要包括：旅游经费、闲暇时间、旅游地宣传等。最后，针对大学生旅游市场，论文提出了设计发展特色旅游、提供相应的政策支持以及加强旅游市场规范等建议，旨在不断改善我国旅游市场。 关键词：大学生；旅游消费；行为特征 Abstract College students are an important consumer group in the development of tourism industry. Therefore, it is significant to carry out the analysis of the characteristics of university students' tourist consumption behavior and put forward relevant countermeasures. With university students' tourist consumption behavior characteristics analysis and countermeasure research as the main content, the thesis firstly analyzes the relevant theories of university students' tourist consumption behavior, and then discusses the main characteristics of university students' tourist consumption behavior, with the method of the questionnaire, the thesis concludes that the main influence factors of university students' tourist include: travel expenses, leisure time, tourist publicity, etc. Keywords: College Student; Tourist Consumption; Behavior Characteristics 目 录 HYPERLINK \l "_Toc416510409" 一、引言…………………………………………………………………….....(1) HYPERLINK \l "_Toc416510419" 二、大学生旅游消费行为相关理论概述…………………………………….(2) HYPERLINK \l "_Toc416510420" = 1 \* GB4 ㈠ 旅游动机与偏好理论………………………………………………..........(2) HYPERLINK \l "_Toc416510423" = 2 \* GB4 ㈡ 旅游行为理论………………………………………………………..........(3) HYPERLINK \l "_Toc416510431" 1. 旅游者的目的地决策行为理论………………………………………...…(3) HYPERLINK \l "_Toc416510432" 2. 旅游者空间行为理论……………………………………………………...(4) HYPERLINK \l "_Toc416510433" 3. 旅游者消费行为理论……………………………………………………...(4) HYPERLINK \l "_Toc416510426" 三、大学生旅游消费行为特征分析——以海南省为例……………………..(5) HYPERLINK \l "_Toc416510427" = 1 \* GB4 ㈠ 研究对象和方法……………………………………………………..........(5) HYPERLINK \l "_Toc416510428" 1. 研究对象…………………………………………………………...............(5) HYPERLINK \l "_Toc416510429" 2. 问卷调查法……………………………………………………...............…(5) HYPERLINK \l "_Toc41651