体验消费和实物消费对幸福感的影响.pdf

Advances in Psychology 心理学进展, 2016, 6(7), 759-763 Published Online July 2016 in Hans. /journal/ap /10.12677/ap.2016.67099 The Effect of Experiential Consumption and Material Consumption on Happiness Jibo Li, Qiaoli Wu School of Educational Science, Lingnan Normal University, Zhanjiang Guangdong th th th Received: Jun. 28 , 2016; accepted: Jul. 9 , 2016; published: Jul. 18 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract The experiential consumption is defined as the consumption made to acquire life experience, while the material consumption refers to the consumption aiming to get material possession. Us- ing the two kinds of research paradigm, the current research explored the effects of consumption types on happiness. In Experiment 1, subjects were required to recall the most recent material or experiential consumption, and then their happiness was measured through the scale. Subjects of Experiment 2 were required to imagine different consumptions when faced with the same object, based on different materials and experiential terms, and then their happiness was measured. The results showed that compared with material consumption, experiential consumption is more likely to make people happy. Keywords Experiential Consumption, Material Consumption, Happiness 体验消费和实物消费对幸福感的影响 李继波，伍巧丽 岭南师范学院教育科学学院，广东 湛江 收稿日期：2016年6月28 日；录用日期：2016年7月9 日；发布日期：2016年7月18 日 文章引用: 李继波, 伍巧丽(2016). 体验消费和实物消费对幸福感的影响. 心理学进展, 6(7), 759-763. /10.12677/ap.2016.67099 李继波，伍巧丽 摘 要 体验消费是指为了获得生活经历或经验而进行的消费，与其对应的是实物消费，指的是为了拥有物质类 商品而进行的