瑞典社交媒体应用市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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瑞典社交媒体应用市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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DIGITALTRENDSSocialmediausageinSweden

CHAPTER01Overview

GlobalsocialnetworkpenetrationrateasofJanuary2023,byregionSocialmedia:globalpenetrationrate2023,byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%NorthernEuropeWesternEuropeSouthernEuropeNorthernAmericaEasternAsiaSouthernAmericaEasternEuropeCentralAmericaSoutheasternAsiaWesternAsia83.6%83.3%76.7%73.9%72%71.3%70.5%67.5%63.7%63.6%OceaniaGlobal62%59.4%Caribbean50.6%4Description:AsofJanuary2023,NorthernEuropewastheregionwiththehighestsocialnetworkpenetrationrate,withareachof83.6percent.WesternEuropefollowedcloselywith83.3percent,andSouthernEuroperankedthirdwithapenetrationrateof76.7percent.InEasternandMiddleAfrica,socialmediapenetrationstoodat8.4percentand7.4percent,respectively.Globally,approximatelysixoutofeverytenpeopleusesocialmedia.ReadmoreNote(s):Worldwide;January2023;socialmediausersasashareoftotalpopulationSource(s):DataReportal;Meltwater;WeAreSocial

NumberofsocialmediausersintheNordiccountriesin2023(inmillions)NumberofsocialmediausersintheNordics2023108.798765432104.944.624.620.310.040.04SwedenDenmarkNorwayFinlandIcelandFaroeIslandsGreenland5Description:AsofJanuary2023,Swedenwashometo8.7millionsocialmediausers.Overall,DenmarkandNorwayhadapproximately4.9and4.6millionsocialmediausers,respectively.Therewerearound308,000socialnetworkusersinIceland,whilsttheFaroeIslandandGreenlandbothsawsocialmediaaudiencesofroughly40,000.ReadmoreNote(s):Denmark,FaroeIslands,Finland,Greenland,Iceland,Norway,Sweden;January2023Source(s):DataReportal;Meltwater;WeAreSocial

NumberofinternetandsocialmediausersinSwedenasofJanuary2023(inmillions)Sweden:digitalpopulationJanuary2023Numerofusersinmillions024681012Internetusers10.28Activesocialmediausers8.76/statistics/1369237/internet-social-media-users-s