美国智能家居品牌Wink用户市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

CONSUMERSBRANDSSmarthome:WinkownersintheUnitedStatesConsumerInsightsSeptember2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofWinkownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkWinkownersintheUnitedStates(’’brandusers’’)againstU.S.ownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallU.S.onliner,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofSeptember2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Winkranksoutsidethetop10ofmostownedsmarthomebrandsintheU.S.Managementsummary:brandusageandcompetitionTop10mostownedsmarthomebrandsintheU.S.ATTSamsungRing34%21%18%17%17%GoogleNestADTAppleHomeKitAPhilips14%10%10%Belkin8%8%Bosch4Notes:WhichoftheseprovidersdoyouownSmartHomedevicesfrom?’’;MultiPick;Base:n=2302,ownersofsmarthomedevicesSources:ConsumerInsightsGlobalasofSeptember2023

WinkownersintheU