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LAIJINGJUNBUSINESSCULTURE
ITALY
GeneralInformationHistoryEconomyBusinessCulture
GeneralInformationLocatedinsouthofEuropeHousingtwoothercountries—VaticanSanMarinoCapital:Romecalled‘TheEternalCityPopulation:60,626,442Ethnicgroups:Europe(54%),Africa(22%),Asia(16%),theAmericas(8%)andOceania(0.06%)Religion:Christianity(91.6%)None(5.8%)Islam(1.9%)other(0.7%)Italianbrandsareassociatedwithluxury.ThetopthreeglobalItalianbrandsareFerrari,GucciandPrada
HistoryTheRomanEmpire(5thCenturyBCto5thCenturyAD)ItaliancityofRomeconqueredPeninsularItalyanddominatetheMediterraneanandWesternEuropeTheMiddleAges(6thto14thCentury)MiddleAgesbeginswithaseriesofinvasions.Result:NorthernItalybecameagroupofindependentkingdomsTheRenaissance(14thto16thCentury)ForeignRule(1559to1814)FranceinvadednorthernItaly,SpainandGermanyattackedRomeUnification(1814to1861)Unificationmovementbeganin1815withagrowingresentmenttowardsthepeninsulasdominationbyAustria.PresentDayItaly
EconomyGDP:$2.013trillionGDPpercapita(PPP):IT:$30,100USA:$49,800Finland:$36,500Importantindustries:Energyandnaturalresources,Agriculture,Transport,Fashion
BefamousforRobertobaggiolamborghinipastaFashionFootballplayersBuildingCateCarReligionLOOKATTHEPICTUREColosseumLeaningTowerofPisa
GreetingsShakehandsindividuallywitheveryoneinagroupIntroduceyourselftoolderpeopleandwomenfirstBuongiorno:goodmorningBuonaseragood:afternoon/eveningGreetpeoplewithawarmembraceUseSignor(e)(Mr.)orSignora(Mrs.)plusthesurname,UselastnamesandappropriatetitlesuntilspecificallyinvitedbyothersCheekkissingisreservedforgreetingpeopleyouknowwellandislesscommonamongmen.
TheArtofConversationInterruptionalwayshappensintheconversation.ItisacommontraitoftheItaliancommunicationstyle.Italiancultureisapop
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