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World’sMostAttractiveEmployersResearchfromUniversumrevealstheaspirationsofuniversitygraduatesaroundtheworldastheyentertheworkforce—includinghowchangingworknormsareinfiuencinghowyoungpeoplethinkabouttheirfuturejobsandcareers.2 0 2 3
ContentsKeyFindingsfromthe2023ResearchWhenCareerIdealsMeetRealityMethodologyandKeyCareerProfilesWorld’sMostAttractiveEmployers:RankingsAttractionDriversbyAreaofStudyDoesFlexibleWorkingAffectCareerAdvancement?
AE2023WMAE2WMAE2023WMAEachyear,Universumsurveysoveronemillioncareerseekersglobally.Thestudyasks:Whichemployersdostudentsholdinhighestregard?Andwhatfactorsmostinfluencethatdecision?
MAE2023WMAKeyFindingsfromthe2023ResearchChapter
Youngpeopleprioritizecompensationaboveallwhenweighingwheretheywillwork.Highfutureearningsranks#1forallareasofstudythatUniversumtracks(i.e.,business,engineeringandITstudents).Andcompetitivebasesalaryisrisinginimportancein2023,scoringintheTop4forallareasofstudy.WhileinflationisdroppinginmajormarketsliketheUS,UK,andEuropeanUnion,itstillremainshighcomparedtohistoricalaverages,soweexpectthestrongfocusonpaywillpersistinto2024.Bignamesinmanagementconsultingandfinancialservicesgainedgroundin2023.CompanieslikeBostonConsultingGroup,McKinsey&Co,GoldmanSachsandJPMorganalloffercompetitivesalaries–apriorityforstudentsin2023–soallfourareenjoyingabumpintherankingsthisyear.ThestrongerperformanceisespeciallynotableforGoldmanSachsandJPMorgansincethebankingindustryscoredloweramongbusinessstudentsinour2023rankings.Studentsaremorelikelytoprioritizework-lifebalancein2023comparedto2022–acontinuationofamulti-yeartrend.Theissuehasbecomeaflashpointintherelationshipbetweenemployersandemployees–particularlyforwomen,whoaremorelikelytoprioritizeit.Research
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