内容说明案例ctf 2014elle style awards closing report.pdf

2014 ELLE Style 设计 声音 Summary Report ELLE Brand Marketing, 2014 • Overview • Promotion Calendar • Warm Up • On-site • Post-promotion 2 ELLE Style 2014 Theme in 2014 “Rock Fashion, Rock Music” Fashion changes each season, but the passion for original design and original voices are only growing in . This year, to celebrate the 26th of ELLE in , ELLE n to surprise the world with the most original talentsfrom fashion and music. More than 1800 are invited to the 2014 ELLE Style event on 24th of October in Shanghai to walk, sing and dance with designers, top models, celebrities and stylish people, witness the modernity and originality of young generation, and make a call wit E for the stylish cause: “ORIGINALONLY!” ELLE also launch thefirs LE-Modernsky Collections (Music concert with 4 rock bands) on 25th October. At least 5000friends have beenjoined us. 3 Powerful Influence Total reach 3 billion people above 2.3 billion pv above 100,000 discussion under topic #2014ELLE Style # Weibo above 25,000 tweets and 9,000 comments, covering more than 100,000,000 followers by ELLE Online Live Broadcasts generated above 1 million reads Reported by above 80 domestic and aboard medias 4 Powerful Influence Music s + Designers+Celebrities 5 ELLE Style • Date: 24th -25th Oct, 2014 (Day1:ESA; Day2: ELLE MDSKY Collections) • Venue: Shangha