农村快递配送问题及策略分析-《中小企业管理与科技·上旬刊》(2021年6期).docx

龙源版权所有 农村快递配送问题及策略分析作者：张杨来源：《中小企业管理与科技·上旬刊》2021年第06期 【摘 要】随着互联网行业的飞速发展，网络购物从城市走向农村，逐渐被乡镇人民所接受。但是农村快递配送的发展存在较多问题，快递网络布局不合理，快递企业投资运营成本高，物流服务满意度低。针对这些问题，论文对农村快递配送优化提出若干应对策略，包括科学优化快递网点布局;因地制宜，充分利用现有资源，多方合作;加强政策引导，激励快递企业发展，增加农村发货及配送需求，形成良性循环。 【Abstract】With the rapid development of the internet industry， online shopping gradually accepted by the township people from the city to the countryside. However， there are many problems in the development of rural express delivery， such as unreasonable distribution of express network， high investment and operation cost of express enterprises， and low satisfaction of logistics service. In view of these problems， the paper puts forward several coping strategies for the optimization of rural express delivery， including the scientific optimization of the distribution of express outlets; take measures according to local conditions， make full use of existing resources， multi-party cooperation;strengthen policy guidance， encourage the development of express delivery enterprises， so as to increase the demand for rural delivery and distribution and form a virtuous cycle. 【关键词】农村快递;配送网络;农村物流 【Keywords】rural express; distribution network; rural logistics 【中图分类号】F724.6;F326.6 【文献标志码】A 【文章编号】1673-1069（2021）06-0100-02 1 引言 随着互联网的普及以及人们生活水平的提高，网络购物、收发快递成为日常生活中的常见行为。2020年全国快递业务量和业务收入分别完成830亿件和8750亿元，同比分别增长30.8%和16.7%。与此同时，电商助农、网络直播等新兴互联网销···试读结束