职场实用英语交际教程（初级）——Unit 7.pptxVIP

;Learning objectives;Unit Outline;Scenario;职场实用英语交际教程（初级）——Unit 7;1. Recently, it has launched a new energy drink and is planning to sell it in New Zealand. energy drink 机能性饮料；能量饮料 e.g. Energy drink helps fight physical and mental tiredness. 能量饮料帮助抵抗身心疲惫。 2. To this end, Joann Jones, the company’s Sales Manager, asks Yang Tao, a sales assistant, to do some market research and write a report to present the results. present /pr?'zent/ v. 展现；表现 e.g. The company has decided it must present a more modern image. 公司已决定，必须展现出更加现代的形象。;Language tip market，marketing 和 marketplace虽然都与市场相关，但具体含义有所区别： ⊙ market 指市场，是买卖双方以直接或间接的方式接触，实现商品与价值交换的场所，既可以是抽象的又可以是具体的； ⊙ marketing 指营销，包含了一系列为顾客提供价值的活动，通过这些活动促进销售，提高利润； ⊙ marketplace 指集市，是交易活动发生的具体场所。;Set the task;职场实用英语交际教程（初级）——Unit 7;职场实用英语交际教程（初级）——Unit 7;Understand the text;Understand the text;Vocabulary;Language in focus;Language in focus;Prepare for the task;;Understand the text Read again and decide whether the following statements are true (T) or false (F). The market size of energy drinks in New Zealand keeps increasing from 2017 to 2020. The most popular way for students to buy energy drinks is through convenience stores. White-collar workers prefer buying energy drinks from supermarkets to Internet cafés. Most of the customers in the research have energy drinks 0-3 times per week. Most customers in the 23-29 age group have energy drinks 4-5 times per week.;Understand the text;Vocabulary 1. convenience store 便利店 e.g. It is wise to open a convenience store near the middle school. 在这所中学附近开设便利店非常明智。 2. vending machine 自动售货机 e.g. My team is working on a new vending machine for snack . 我的团队正在设计一款新的零食自动售货机。 3. café /'k?fe?/ n. 咖啡馆；小餐馆 e.g. The café was on the top floor of the library. 咖啡馆在图书馆的顶层。;Vocabulary 4. white-collar /wa?t'k?l?/ adj. 白领阶层的 e.g. White-collar workers now work longer hours. 白领工人现在工作的时间更长了。 5. blue-collar /blu?'k?l?/ adj. 蓝领阶层的 e.g. AI robots have an impact on blue-collar jobs. 人工智能机器人影响了蓝领的工作。 6. frequen