模型大全锡恩企业.ppt

Doc. number to be entered by Header and Footer 北京锡恩企业管理顾问公司 Doc. number to be entered by Header and Footer What is a business model, anyway? It’s an organization’s core logic for creating value What are the Company’s Revenue Streams? Operating Revenue What does it sell? To whom? Why do customers choose this company over others? How does the company communicate distinctively with customers? How does it price distinctively? What are the Company’s value propositions? Non-Operating Revenue How does it attract financial resources? How does it maximize the value of its financial assets? How does the Company manage its finances distinctively? How does the company make a profit? What role does it play in the value chain? How is its cost structure distinctive? What distinctive resources, assets, and capabilities does it leverage? What distinctive relationships does it enjoy? How does it structure and leads its organization to achieve world class performance? 北京锡恩企业管理顾问公司 Doc. number to be entered by Header and Footer Successful business models are driven by two key concepts – revenue and profitability Business Model Design Concepts Design Concepts Think Global; Act Local Customer Revenue and Profitability CustomerService Requirements Channel Asset Leverage Collaborative Value Creation Revenue/ Profitability Service Global Optima Customer (1) Customer (2) Customer (3) 北京锡恩企业管理顾问公司 Doc. number to be entered by Header and Footer 要想影响硬数据 必须管好软数据 盖洛普路径 由此进入 识别优势 因才适用 优秀经理 敬业员工 忠实顾客 持续发展 实际利润增长 股票增值 SOME ARGUMENT PATTERNS部 分 逻 辑 论 证 模 式 Success requires X需 有 X 才 能 成 功 Success requires X需 要 X 才 能 成 功 You are pursuing X你 正 朝 X 发 展 You thought X was a problem你 认 为 X 是 问 题 Performance is not as expected绩 效 不 如 预 期 You are not equipped to do X你 无 法 作 到 You are not focusing on X你 的 重 心 不 在 X Y would be better但 Y 比 较 有 利 Further investigation shows it Y但 调 查 显 示 Y 才 是 问 题 Underlying cause is X问 题 出 在 X Therefore, develop capability for X因 此 ， 建 立 作 X 的 能 力