TED演讲训练 建立和重建信任的三个秘诀 How to build( and rebuild) trust.docxVIP

PAGE 231 Lesson28 哈佛商学院教授：建立和重建信任的三个秘诀 How to build( and rebuild) trust Speaker： Frances Frei · Culture builder 英文版 00:01 I want to talk to you about how to build and rebuild trust, because its my belief that trust is the foundation for everything we do, and that if we can learn to trust one another more, we can have unprecedented human progress. 00:23 But what if trust is broken? What if your CEO is caught on video, disparaging an employee? What if your employees experience a culture of bias, exclusion and worse? What if theres a data breach, and it feels an awful lot like a cover-up than seriously addressing it? And most tragically, what if a technological fail leads to the loss of human life? 00:59 If I was giving this talk six months ago, I would have been wearing an Uber T-shirt. Im a Harvard Business School professor, but I was super attracted to going to an organization that was metaphorically and perhaps quite literally on fire. I had read everything that was written in the newspaper, and that was precisely what drew me to the organization. This was an organization that had lost trust with every constituent that mattered. 01:35 But theres a word about me that I should share. My favorite trait is redemption. I believe that there is a better version of us around every corner, and I have seen firsthand how organizations and communities and individuals change at breathtaking speed. 01:56 I went to Uber with the hopes that a turnaround there could give license to the rest of us who might have narrower versions of their challenges. But when I got to Uber, I made a really big mistake. I publicly committed to wearing an Uber T-shirt every day until every other employee was wearing an Uber T-shirt. I had clearly not thought that through. 02:28 It was 250 days of wearing an Uber T-shirt. Now I am liberated from that commitment, as I am back at HBS, and what Id like to do is share with you how far I have taken that liberty, which, its baby steps, 02:53 but I would